How companies are making a big impact with short messages on Twitter
Research, guidelines and interviews with the leading companies on Twitter:
How top companies are using Twitter for business:
Building community and brand - Publishing - Customer service - Product feedback -
Direct sales - Crisis management - Internal company communications
Whether your company's already on Twitter or just getting starting, you need to read the Shorty Report. You'll learn:
- How to use Twitter for business: marketing, publishing, customer service, communication, and crisis management.
- What works, what doesn't, and pitfalls to avoid.
- Who in your company should be Twittering? About what? How often?
- How businesses are measuring their success and gathering metrics on Twitter.
- How to monitor what's being said about your brand and what to do about it.
- Customers expect companies to communicate on Twitter with a human voice. Learn how to find your company's voice, engage the Twitter community, and improve customer service.
- Methods for professional networking and personal branding on Twitter.
Phone Consultation - $395
Special Offer: For a limited time only, companies who purchase the report will have the option of a free 30-minute phone consultation with one of the researchers behind the report.
“The best advice for Twitter is to think before you tweet. This report will open your eyes to some of the best ways to think about it.”
“Part case study, part user guide, the Shorty Report demonstrates why Twitter is perhaps the greatest innovation around conversation since the water cooler. A must read for 2009.”
“First with the Shorty Awards and now with The Shorty Report, Sawhorse Media continues to shine a light on what is most compelling about Twitter, the first ever platform to put everyday people, marketers and brands on a truly level playing field to entertain and inform one and other.”
“Between the data gathered from the historic Shorty Awards to the depth of insights gleaned from interviews with leading brands, no one else can offer the depth of Twitter expertise - Tweetise? - that Sawhorse Media has compiled in this report.”
About the Authors
The Shorty Report is authored by Gregory Galant and James Smythe, PhD. Greg is the CEO of Sawhorse Media, a co-founder of the Shorty Awards and the host of the popular entrepreneurship podcast Venture Voice.
Greg was previously an associate producer at CNN.com. He is frequently quoted in the media about how technology is changing marketing by publications including The New York Times, Financial Times and The Wall Street Journal, and was named the 2003 Entrepreneur of the Year by the Nassau Suffolk Chamber of Commerce.
James has a PhD specializing in blogs and their relationship to print media, teaches university courses in Writing For The Internet, and has recently completed his first novel.
About Sawhorse Research
The Shorty Report is published by Sawhorse Research, the research arm of Sawhorse Media, which specializes in online services and products focusing on short online content. Sawhorse Media created the Shorty Awards, honoring Twitter's top users. Read full coverage of the Shorty Awards here. Sawhorse recently launched Musebin, a site focused on one-line music reviews.
Table of Contents
- Introduction
- Twitter for Business
- Why Twitter Matters
- The Business Case For Twitter
- The Different Types of Business Twitterers
- Top 10 Tips for Twitter
- How Companies Are Using Twitter
- Comcast - @comcastcares
- VMWare - @vmwarefusion
- NASA - @NASA/@MarsPhoenix
- Starbucks - @Starbucks
- Whole Foods - @WholeFoods
- PRNewswire - @prnewswire/@ProfNet
- Marriott - @Marriott
- Penguin - @PenguinBooks
- Paw Luxury - @PawLuxury
- Tyson Foods - @TysonFoods
- CineVegas - @cinevegas
- Zappos - @zappos
- Marvel - @Marvel
- Kodak - @kodakCB
- JetBlue - @jetblue
- The Luxor Hotel - @LuxorLV
- Deep Focus - @ischafer
- Boingo - @boingo
- Photojojo - @photojojo
- Twitter for Networking and Personal Branding
- Yiying Lu - @yiyinglu
- Jeffrey Zeldman - @zeldman
- Stacy Brice - @StacyBrice
- HeatherMilligan - @heathermilligan
- Jeph Jacques - @jephjacques
- Adelle Charles - @adellecharles
- Michael Litman - @litmanlive
- Getting Started
- Using Twitter
- How to promote a Twitter account
- Twitter language
- Tracking tweets
- Posting links on Twitter
- Useful sites
Get the leading research report on leveraging Twitter for business.
Special Offer: For a limited time only, companies who purchase the report will have the option of a free 30-minute phone consultation with one of the researchers behind the report.
Download and print PDF immediately
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